“The New Rules of Marketing and PR” Quotes

I recently read “The New Rules of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing To Reach Buyers Directly (3rd Edition)” by David Meerman Scott. Below are the quotes I found most interesting. As always, if you like the quotes, please buy the book here.

New Rules Cover“I’m absolutely convinced you will learn more by emulating successful ideas from outside your industry than by copying what your nearest competitor is doing.” (xxxii)

“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.” (4)

“Companies must tell their stories and spread their ideas online, at the precise moment that potential buyers are searching for answers.” (27)

“It is amazing that so many marketers don’t have established goals for their marketing programs and for websites and blogs in particular. And they often cannot articulate who their buyers are and what problems they solve for them.” (33)

“An effective web marketing and PR strategy delivers compelling content to buyers and gets them to take action.” (33)

“The Rules: Nobody cares about your product (except you)… No coercion required… Lose control… Put down roots… Create triggers that encourage people to share… Point the world to your (virtual) doorstep…” (100)

“Devoting attention to buyers and away from products is difficult for many people, but it always pays off in the form of bringing you closer to achieving your goals.” (137)

“For each buyer persona, we want to know as much as we can about this group of people. What are their goals and aspirations? What are their problems? What media do they rely on for answers to problems? How can we reach them? We want to know, in detail, the things that are important for each buyer persona. What words and phrases do the buyers use? What sorts of images and multimedia appeal to each? Are short and snappy sentences better than long, verbose ones?” (141)

“The typical website is one size fits all, with the content organized by the company’s products or services, not by categories corresponding to buyer personas and their associated problems.” (145)

“Figuring out the phrases for your market requires that you buckle down and do some research. Although interviewing buyers about their market problems and listening to the words and phrases they use is best, you can also learn a great deal by reading the publications they read.” (148)

“Don’t forget that different buyer personas buy different things from your organization.” (149)

“You’re writing for your buyers, not your own ego.” (151)

“When you stop talking about you and your products and services and instead use the web to educate and inform important types of buyers, you will be more successful.” (153)

“Remember that people don’t care about products and services; instead, they care about themselves and about solving their problems.” (166)

“The winner for the most overused word or phrase in 2008 was innovate which was used in 51,390 press releases, followed closely by unique, leading providers, new and improved, world class, and cost effective.” (181)

“Here’s a test: Take the language that the marketers at your company dreamed up and substitute the name of a competitor and the competitor’s product for your own. Does it still make sense to you? Marketing language that can be substituted for another company’s isn’t effective in explaining to a buyer why your company is the right choice.” (182)

“Talk to your audience as your might talk to a relative you don’t see too often – be friendly and familiar but also respectful.” (183)

“A digital community is awesome if you use it correctly. You don’t own it; you participate in it. You can’t buy it; you have to work at it. Be a good person, treat the world like you’d treat your family, and they’ll do the same.” (200)

“The easier you make a journalist’s job, the more likely she is to write about your organization, particularly when she is on a tight deadline.” (278)

“How to Pitch the Media: Target one reporter at a time… Help the journalist to understand the big picture… Explain how customers use your product or work with your organization… Don’t send email attachments unless asked… Follow up promptly with potential contacts… Don’t forget, it’s a two-way street – journalists need you to pitch them!” (293)

“Howe prefers to be pitched by email, with a subject line that helps him know it’s not spam. “ ‘PR pitch for Boston Globe Reporter Peter Howe’ is actually a very effective way to get my attention…If you simply put ‘Boston Globe Peter Howe’ into a google.com/news search and read the first 10 things that pop up, you would have done more work than 98 percent of the PR people who pitch me,” he says. “It’s maddening how many people in PR have absolutely no sense of the difference between what the Boston Globe covers and what, say, Network World or RCR Wireless News or the Nitwitville Weekly news covers. And I don’t mean to sound like a whining diva; the bigger issue is if you’re not figuring out what I cover and how before you pitch me, you are really wasting your own time.” (294-5)

“Search engine marketing is remarkable because, unlike almost every other form of marketing, it does not rely on the interruption technique.” (297)

“Search engine marketing programs often fail because the marketers optimize on general keywords and phrases that do not produce sufficiently targeted results.” (301)

“The best approach is to create separate search engine marketing programs for dozens, hundreds, or even tens of thousands of specific search terms that people might actually search on.” (302)

“Because the home page needs to serve many audiences, there can never be enough information there for each search term.” (304)

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“Eleven Rings” Quotes

I recently read “Eleven Rings: The Soul of Success” by Phil Jackson and Hugh Delehanty. Below are the quotes I found most interesting. As always, if you like the quotes, please buy the book here.

Eleven Rings Cover“It takes a number of critical factors to win an NBA championship, including the right mix of talent, creativity, intelligence, toughness, and of course, luck. But if a team doesn’t have the most essential ingredient – love – none of those other factors matter.” (4)

“I discovered the more I spoke from the heart, the more the players could hear me and benefit from what I’d gleaned.” (12)

“I discovered that the more I tried to exert power directly, the less powerful I became. I learned to dial back my ego and distribute power as widely as possible without surrendering final authority.” (12)

“If your primary objective is to bring the team into a state of harmony and oneness, it doesn’t make sense for you to rigidly impose your authority.” (13)

“You can’t force your will on people. If you want them to act differently, you need to inspire them to change themselves.” (13)

“When I had the players sit in silence, breathing together in sync, it helped align them on a nonverbal level far more effectively than words. One breath equal one mind.” (18)

“When the mind is allowed to relax, inspiration often follows.” (22)

“Satchel Paige said, “Sometimes I sits and thinks, and sometimes I just sits.”” (23)

“The most we can hope for is to create the best possible conditions for success, then let go of the outcome.” (23)

“I often reminded the players to focus on the journey rather than the endgame, because if you give the future all your attention, the present will pass you by.” (91)

“When I let him solve the problem himself, he was more likely to buy into the solution and not repeat the same counterproductive behavior in the future.” (96)

“At its heart, mindfulness is about being present in the moment as much as possible, not weighed down by thoughts of the past or the future.” (99)

“The mast nodded. “To hear the unheard,” he said “is necessary discipline to be a good ruler. For only when a ruler has learned to listen closely to the people’s hearts, hearing their feelings uncommunicated, pains unexpressed, and complaints not spoken of, can he hope to inspire confidence in the people, understand when something is wrong, and meet the true needs of his citizens.” (101)

“The most effective way to deal with anxiety, I’ve discovered, is to make sure that you’re as prepared as possible for whatever is coming your way.” (102)

“John Wood used to say that, “winning takes talent, to repeat takes character.” (110)

“John Heider stresses the importance of interfering as little as possible. “Rules reduce freedom and responsibility,” he writes. “Enforcement of rules is coercive and manipulative, which diminishes spontaneity and absorbs group energy. The more coercive you are, the more resistant the group will become.” (121)

“Mindfulness is remembering to come back to the present moment.” (137)

“It’s more fun to be a pirate than to join the Navy.” – Steve Jobs (149)

“Instead of expecting them to be somewhere else and getting angry and trying to will them to that place, you try to meet them where they are and lead them where you want them to go.” (156)

“Everything is in flux. Until you accept this, you won’t be able to find true equanimity.” (168)

“There’s nothing like a humiliating loss to focus the mind.” (300)

“I tried to convey to him that the best way to get off the emotional roller coaster is to take the middle way and not get too high when you win or too low when your game fails you.” (303)

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“The Storytelling Animal” Quotes

I recently read “The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall. Below are the quotes I found most interesting. As always, if you like the quotes, please buy the book here.

Storytelling Cover“In one study, they found that heavy fiction readers had better social skills – as measured by tests of social and empathic ability – than those who mainly read nonfiction.” (66)

“Fiction is a powerful and ancient virtual reality technology that simulates the big dilemmas of human life.” (67)

“The left brain is a relentless explainer, and it would rather fabricate a story than leave something unexplained.” (99)

“In short, the storytelling mind is a factory that churns out true stories when it can, but will manufacture lies when it can’t.” (103)

“The world’s priests and shamans knew what psychology would later confirm: if you want a message to burrow into a human mind, work it into a story.” (118)

“Throughout most of our history, we’re taught myths. The myths tell us that not only are we the good guys, but we are the smartest, boldest, best guys that ever were.” (125)

“We won’t go along [with a story] if someone tries to tell us that bad is good, and good is bad.” (129)

“Storytellers never ask us to approve. Morally repellent acts are a great staple of fiction, but so is the storyteller’s condemnation.” (130)

“It’s worth remembering that until recently, storytellers who attacked group values faced real risks. For tens of thousands of years before the invention of the book, story was an exclusively oral medium.” (133)

“In Appel’s study, people who mainly watched drama and comedy on TV – as opposed to heavy viewers of news programs and documentaries – had substantially stronger “just-world” beliefs.” (136)

“Appel concludes that fiction, by constantly marinating our brains in the theme of poetic justice, may be partly responsible for the overly optimistic sense that the world is, on the whole, a just place. And yet the fact that we take this lesson to heart may be an important part of what makes human societies work.” (136)

“IF the movie is good, the people will respond to it like a single organism. They will flinch together, gasp together, roar with laughter together, choke up together. A film takes a motley association of strangers and syncs them up. It choreographs how they feel and what they think, how fast their hearts beat, how hard they breathe, and how much they perspire. A film melds minds. It imposes emotional and psychic unity. Until the light come up and the credits roll, a film makes people one.” (136)

“Until the past few centuries, story was always an intensely communal activity.” (136)

“Tolstoy believed that an artist’s job is to “infect” his audience with his own ideas and emotions – “the stronger the infection, the better is the art as art.” (149)

“In fact, fiction seems to be more effective at changing beliefs than nonfiction, which is designed to persuade through argument and evidence.” (150)

“We are critical and skeptical. But when we are absorbed in a story, we drop our intellectual guard.” (152)

“Researchers found that memory was much less trustworthy than anyone had previously suspected.” (167)

“The past, like the future, does not really exist. They are both fantasies created in our minds. The future is a probabilistic simulation we run in our heads in order to help shape the world we want to live in. The past, unlike the future, has actually happened. But the past, as represented in our minds, is a mental simulation, too. Our memories are not precise records of what actually happened. They are reconstructions of what happened, and many of the details – small and large – are unreliable.” (169)

“We misremember the past in a way that allows us to maintain protagonist status in the stories of our own lives.” (170)

“William Hirstein writes, ‘The truth is depressing. We are going to die, most likely after illness; all our friends will likewise die; we are tiny insignificant dots on a tiny planet. Perhaps with the advent of broad intelligence and foresight comes the need for… self-deception to keep depression and its consequent lethargy at bay.” (175)

“Novelists who target highbrow readers shouldn’t complain when those are the only readers they get.” (179)

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“Empire State of Mind” Quotes

I recently read “Empire State of Mind: How Jay-Z Went From The Street Corner To Corner Office” by Zack O’Malley Greenburg. The quotes I found most interesting are below. As always, if you like the quotes, please buy the book here.

Empire State of Mind Cover“Remembers Jaz-O, ‘I taught him that in order to be the best, you don’t have to outwardly hone your craft. But in privacy, hone your craft. People don’t have to know how hard you work to get something.’” (15)

“The decision was part of a business philosophy that can be boiled down to a very simple rule: focus on whatever venture offers the most realistic opportunity to make the most money.” (28)

“If you did it in the streets, and you did your business properly in the streets, and you made good money in the streets, when you walk into a boardroom you look at everybody in the boardroom like they’re suckers,” Kent explains.

“Dash’s guiding principle: “We shouldn’t let other people make money off us, and we shouldn’t give free advertising with our lifestyle.” (45)

“Dash wasn’t saying that Jay-Z and other Roc-A-Fella artists should stop rapping about designer clothes and high-end liquor; rather, that they should be compensated for the endorsements – or create their own brands.” (45)

“Where other rappers might have been cast as sellouts, Jay-Z was able to maintain a high level of credibility because of his relationship with the highly respected Biggie.” (56)

“Fueled by the feud, Jay-Z’s music was selling faster than ever; his new album achieved platinum status barely a month after its release. “What really became interesting about that battle is how Jay used it to create more popularity for his music and less popularity for the battle, and I think it was a very smart business move on Jay’s part,” says Serch.” (60)

“Chang believes Jay-Z engineered the clash to keep himself relevant on the street and to satisfy the hardcore fanbase that he risked alienating with some of the more poppy songs he’d been putting out around that time.” (61)

“This was a period that would be characterized not by spats, coastal or local, but by placing himself, both lyrically and physically, in the presence of people associated with victory.” (62)

Did you like the quotes? Then buy the book here.

“Ctrl Alt Delete” Quotes

I recently read “Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.” by  Mitch Joel. Below are the quotes I found most interesting. As always, if you like the quotes, please buy the book here.

Ctrl Alt Delete“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives – and in doing so, makes them more naturally aligned with your brand. It’s not about you… it’s about them.” (40)

“Create it, give it out, and spread it with no expectations.” (41)

“The ultimate questions – as defined by Reichheld – is this: “How likely is it that you would recommend this company to a friend or colleague?” (42)

“True utility happens in the moment of need. Not the brand’s moment of need, but the consumer’s moment of need. If you can meet that need when the customer needs it met, you are on to something big.” (42)

“Look at the raw data: Most people are not all that happy. The majority of folks in the Western world work hard all day at a job they don’t love, so when they come home they just want to sit down, relax, sip a beer, and let the television wash over them. They don’t want to think about the day they just had, and they definitely don’t want to think about the day that is coming tomorrow.” (48)

“Media has anesthetized us to reality for decades.” (48)

“Mobile is not a smaller version of a website. You need to think of mobile with a completely different approach.” (104)

“At that moment, I realized that the iPhone was a better companion than a human being.” (114)

“A digital-first posture means that the first place your consumers go when making a business decision is to their computers, smartphones, and/or tablets. This should be your default posture as well.” (124)

“Mark Goodman used to have a sign hanging in his office that read: BE BRILLIANT, BE BRIEF, BE GONE.” (152)

“It’s not going to happen if you wait for the boss to tell you to make it happen.” (159)

“Most entrepreneurs eventually become business owners. They stop worrying about how to create the future and start worrying about how to grow their current revenue baseline – they strategize about how to maintain the status quo.” (162)

“Business owners think a lot less about creating the future because they are much too concerned with both mitigating risk and minimizing mistakes.” (162)

“We would like to think that we can have it all, but it turns out that the real superstars in our world are working themselves to the bone.” (166)

“There is a world of difference between stress that comes from the things you want to do and the stress that comes when you feel like you’re not working on the stuff that matters most to you.” (167)

“The most adaptive path for you to find your success in these times of purgatory will be in your ability to forget about the notion of work/life balance and find the blend in your work, personal, and community life.” (168)

“People who make themselves indispensable are indispensable – whether it’s a time of mass economic health or whether the economy is a mess.” (169)

“You are not the same person when you’re on Facebook as your are when you’re on Google.” (181)

“It’s not that great ideas got killed by clients… it’s that agencies killed their own great ideas by not presenting them well.” (184)

“Life’s a pitch. Deal with it.” (185)

“The problem is that businesses are constantly looking to game the system, to cheat, to take the humanness out of it. Don’t automate your sincerity and your connections.” (186)

“Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to – who they are and what you are doing to value and honor them.” (193)

“Stop thinking about content as the endgame and consider that the true value is the stories you tell.” (195)

“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.” (196)

“People like sharing things that not only sound cool, but make them look smart.” (226)

“Here’s the truth: You won’t find your voice over time. I don’t believe that writers arrive at this strange destination called “their voice.” I think a strong voice evolves over time. But none of that happens without writing. You’re not writing for writing’s sake. You’re writing to exercise your critical thinking skills. When you do that often enough, great writing will start to flow.” (227)

“Google, Twitter, YouTube, Facebook, etc. know that the simpler and faster they make their products, the less likelihood there will be for consumers to go elsewhere.” (247)

“The business world of the future is a place where brands publish less but optimize more for speed and efficiency.” (247)

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