“The Field” Quotes

I recently read “The Field: The Quest For The Secret Force Of The Universe” by Lynne McTaggart. Below are the quotes I found most interesting. If you like the quotes, click here to buy the book.

Screen Shot 2015-05-27 at 2.07.28 PM“At our most elemental, we are not a chemical reaction, but an energetic charge.” (xxxiii)

“To be a true explorer is to carry on your exploration even if it takes you to a place you didn’t particularly plan to go to.” (13)

In 1968, Soviet physicist Andrei Sakharov turned the usual assumption on its head. What if gravity weren’t an interaction between objects, but just a residual effect? More to the point, what if gravity were an after-effect of the Zero Point Field, caused by alterations in the field due to the presence of matter?” (27)

“There aren’t two fundamental physical entities – something material and another immaterial – but only one: energy. Everything in your world, anything you hold in your hand, no matter how dense, how heavy, how large, on its most fundamental level boils down to a collection of electric charges interacting with a background sea of electromagnetic and other energetic fields – a kind of electromagnetic drag force. As they would writer later, mass was not equivalent to energy; mass was energy. Or, even more fundamentally, there is no mass. There is only charge.” (33)

“What the rank and file among geneticists have not addressed is that if DNA is the control room, what is the feedback mechanism which enables it to synchronize the activities of individual genes and cells to carry out systems in unison?” (45)

“This might be a good explanation for free will. At every moment, our brains are making quantum choices, taking potential states and making them actual ones.” (94)

“All of this led to a heretical thought, which had already occurred to Fritz-Albert Popp. Consciousness was a global phenomenon that occurred everywhere in the body, and not simply in our brains. Consciousness, at its most basic, was coherent light.” (94)

“If they are correct, our brain is not a storage medium but a receiving mechanism in every sense, and memory is simply a distant cousin of ordinary perception. The brain retrieves ‘old’ information the same way it processes ‘new’ information – through holographic transformation of wave interference patterns.” (95)

“Some scientists went as far as to suggest that all of our higher cognitive processes result from an interaction with the Zero Point Field. This kind of constant interaction might account for intuition or creativity – and how ideas come to us in bursts of insight, sometimes in fragments but often as a miraculous whole. An intuitive leap might simply be a sudden coalescence of coherence in The Field.” (95)

“One of the central tenets of quantum physics, first proposed by Louis de Broglie, is that subatomic entities can behave either as particles (precise things with a set location in space) or waves (diffuse and unbounded regions of influence which can flow through and interfere with other waves). They began to chew over the idea that consciousness had a similar duality. Each individual consciousness had its own ‘particulate’ separateness, but was also capable of ‘wave-like’ behavior, in which it could flow through any barriers or distance, to exchange information and interact with the physical world.” (118)

“Strangest of all, the size of the effect on the agitated group by those trying to calm them down was only slightly less than the effect that people had on themselves when using relaxation techniques. In statistical terms, it meant that other people could have almost the same mind-body effect on you that you could have on yourself. Letting someone else express a good intention for you was almost as good as using biofeedback on yourself.” (132)

“Studies on humans had shown that one set of people could successfully affect the eye or gross motor movements, breathing and even the brain rhythms of another set. The effects were small, but they occurred consistently and had been achieved by ordinary people who had been recruited to try out this ability for the very first time.” (133)

“The plant registered the same increased-stress polygraph response as a human would if his hand had been burned.” (144)

“Several studies of heart patients have shown that isolation – from oneself, one’s community and one’s spirituality – rather than physical conditions, such as a high cholesterol count, is one of the greatest contributors to disease. In studies of longevity, those people who live longest are often not only those who believe in a higher spiritual being, but also those who have the strongest sense of belonging to a community.” (195)

“The mind was always carrying on – noticing, thinking. We think, therefore we affect.” (201)

“What appeared to be happening was that when attention focused the waves of individual minds on something similar, a type of group quantum ‘superradiance’ occurred which had a physical effect.” (205)

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“10 1/2 Things No Commencement Speaker Has Ever Said” Quotes

I recently read “10 ½ Things No Commencement Speaker Has Ever Said” by Charles Wheelan. Below are the quotes I found most interesting. As always, if you like the quotes, buy the book here.

Screen Shot 2015-01-26 at 8.34.43 PM“Look around every once in a while and ask yourself; Have I created a race out of something that ought to be a journey?” (61)

“A journey involves following a passion. You identify a worthwhile goal and then work relentlessly in that direction. There are often tremendous external rewards, but the direction and motivation come from within.” (61)

“If you think of life as a race, then every setback means that you have fallen behind. Every risk has a potential failure lurking nearby.
But if you think of life as a journey, then every setback helps direct you to a place where you will be more likely to succeed. Every risk has a potential adventure behind it, or at least a learning experience. you are not necessarily in competition with everyone around you.” (65)

“Your parents don’t want what is best for you. They want what is good for you, which is not always the same thing.” (89)

“Most parents want some form of “tenure” for their children, even if it forecloses the option of a Pulitzer Prize. But if you, as a young graduate, want the Pulitzer Prize, you have to be prepared to go to the precipice and leap. You can’t always expect your parents to be excited about that.” (93)

“The accumulation of wealth becomes an egregiously oversimplified yardstick for measuring life success… I am not saying that you shouldn’t work hard. If you think you will become exceptional at anything without lots of grinding away, you are delusional.” (100)

“Take joy in the journey, rather than building your life around how good you expect the view to be when you get to the top.” (105)

“I try to ask myself, Is the journey still worthwhile if the mountain turns out to be enshrouded in fog at the top?” (106)

“At one point I asked, “Do you really think you can win?”
He said, “I don’t have to. I just have to run a race that my grandchildren will be proud of.”” (107)

“Technology and globalization and the other forces of change are like a stream running downhill. We cannot stop them; we cannot turn them around. But we can direct them. We design the incentives, build the social institutions, mediate the disputes, make the laws, and decide how our collective resources will be used or not used, shared or not shared. We, as educated and responsible adults, have the ability to shape and direct the inexorable forces as they come spilling downhill.
Change is inevitable; but progress depends on what we do with that change.” (112)

“Don’t try to be great. Just be solid.” (116)

“Being great involves luck, and unique circumstances, and a lot of other forces beyond your control. You can’t just make it happen by working more or trying harder.
There is an irony here, of course. The less you think about being great, the more likely it is to happen. And if it doesn’t, there is absolutely nothing wrong with being solid.” (118)

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“The Score Takes Care of Itself” Quotes

I recently read “The Score Takes Care of Itself: My Philosophy of Leadership” by Bill Walsh (with Steve Jamison and Craig Walsh). Below are the quotes I found most interesting. As always, if you liked the quotes, buy the book here.

Screen Shot 2015-01-26 at 8.26.15 PM“When I give a speech at a corporate event, I often ask those in attendance, ‘Do you know how to tell if you’re doing the job?’ As heads start whispering back and forth, I provide these clue: ‘If you’re up at 3 A.M. every night talking into a tape recorder and writing notes on scraps of paper, have a knot in your stomach and a rash on your skin, are losing sleep and losing touch with your wife and kids, have no appetite or sense of humor, and feel that everything might turn out wrong, then you’re probably doing the job.’” (5)

“When the inevitable setback, loss, failure, or defeat comes crashing down on you – allow yourself the “grieving time,” but then recognize that the road to recovery and victory lies in having the strength to get up off the mat and start planning your next move. This is how you must think if you want to win. Otherwise you have lost.” (10)

“Take pride in my effort as an entity separate from the result of that effort” (16)

“Winning results from your whole team not only doing their individual jobs but perceiving that those jobs contributed to overall success.” (23)

“The leader’s job is to facilitate a battlefield-like sense of camaraderie among his or her personnel, an environment for people to find a way to bond together, to care about one another and the work they do, to feel the connection and extension so necessary for great results. Ultimately, it’s the strongest bond of all, even stronger than money.” (24)

“The culture precedes positive results. It doesn’t get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they’re champions; they have a winning standard of performance before they are winners.” (25)

“Before you can win the fight, you’ve got to be in the fight.” (26)

“Consistent effort is a consistent challenge.” (27)

“I might do even less strategizing for a Super Bowl game, because in the midst of the extreme pressure I placed a premium on fundamentals.” (30)

“I learned through years of coaching that far-reaching contingency planning gave me a tremendous advantage against the competition because I was no different from anyone else; it was almost impossible for me to make quick and correct decisions in the extreme emotional and mental upheaval that accompanied many situation during a game.” (51)

“All solutions are only temporary. They last until your competitor makes a meaningful countermove to your own countermove. At which time it’s your turn again. The key is to quickly recognize the nature of the threat and then to creatively and expeditiously respond to it. Otherwise, the game will be over before it begins.” (62)

“We have, however, seen a move away from the dictatorial type of leadership, an approach that didn’t fit me and that I do not think is conducive to long-term success, especially in a corporate setting. You may get results for a week or a few months, but the cumulative effects of bullying people, creating an environment of ongoing fear, panic, and intimidation, are a situation where employees become increasingly tuned out and immune to all of your noise. And, of course, the talented ones look for a job with a better outfit.” (77)

“Some leaders are volatile, some voluble; some stoic, others exuberant; but all successful leaders know where we want to go, figure out a way we believe will get the organization there (after careful consideration of relevant available information), and then move forward with absolute determination. We may falter from time to time, but ultimately we are unswerving in moving toward our goal; we will not quit. There is an inner compulsion – obsession – to get it done the way you want it done even if the personal cost is high.
It is good to remind yourself that this quality – strength of will – is essential to your survival and success. Often you are urged to “go along to get along,” solemnly advised that “your plan should’ve worked by now,” or told other variations that mount to backing away from a course you belive in your heart and know in your head is correct. “ (78-79)

“Once the decision was made, the discussion was over. My ultimate job, and yours, is not to give an opinion. Everybody’s got an opinion. Leaders are paid to make a decision. The difference between offering an opinion and making a decision is the difference between working for the leader and being the leader.” (79)

“Proving that you are right or proving that someone is wrong are bad reasons for persisting. Good logic, sound principles, and strong belief are the purest and most productive reasons for pushing forward when things get rough.” (83)

“Plan and prepare for the unexpected. “What happens when what’s supposed to happen doesn’t happen?” is the question that you must always be asking and solving. No leader can control the outcome of the contest or competition, but you can control how you prepare for it.” (85)

“Be A Leader – Twelve Habits:
Be yourself.
Be committed to excellence.
Be positive.
Be prepared.
Be detail-oriented.
Be organized.
Be accountable.
Be near-sighted and far-sighted.
Be fair.
Be firm.
Be flexible.
Believe in yourself.”
(84-86)

“If your staff doesn’t seem fully mobilized and energized until you enter the room, if they require your presence to carry on at the level of effort and excellence you have tried to install, your leadership has not percolated down.” (90)

“An organization is crippled if it needs to ask the leader what to do every time a question arises. I didn’t want an organizational psyche of leadership dependency, of being sim-dysfunctional without me around making every decision.” (90)

“ A strong company that goes south after the CEO retires is a company whose recently departed CEO didn’t finish the job.” (92)

“Leaders who regularly employ this tactic of demonizing opponents destroy its effectiveness because it’s soon recognized as a ploy to stir up emotions. As soon as that happens, it’s ignored. Nevertheless, it had value in my system because it was used sparingly and performed convincingly.” (95)

“You must be able to make and carry out harsh and, at times, ruthless decisions in a manner that is fast, firm, and fair. Applied correctly, this hard edge will not only solve the immediate difficulty, but also prevent future problems by sending out this important message: Cross my line and you can expect severe consequences. This will have ongoing benefits for your organization.” (97)

“From time to time, leaders must show this hard edge. They must make those around them somewhat uneasy, even ill at ease, in not knowing what to expect from you, the leader. THe knowledge that there is this hardness inside you can have a very sobering effect on those who might otherwise be sloppy – those who occasionally need to be reminded of your policies and practices.” (99)

“Leadership is expertise. It is not rhetoric or cheerleading speeches. People will follow a person who organizes and manages others, because he or she has credibility and expertise – a knowledge of the profession – and demonstrates an understanding of human nature.” (99)

“The true inspiration, expertise, and ability to execute that employees take with them into their work is most often the result of their inner voice talking, not some outer voice shouting, and not some leader giving a pep talk.
For members of your team, you determine what their inner voice says. The leader, at least a good one, teaches the team how to talk to themselves. An effective leader has a profound influence on what that inner voice will say.” (100)

“You don’t need to shout, stomp, or strut to be a great leader – just do the job and treat people right.” (102)

“Remember that praise is more valuable than blame.” (105)

“Believing your own press clippings – good or bad – is self-defeating. You are allowing others, oftentimes uninformed others, to tell you who you are.” (107)

“If you’re growing a garden, you need to pull out the weeds, but the flowers will die if all you do is pick weeds.” (109)

“If you’re perceived as a negative person – always picking, pulling, criticizing – you will simply get tuned out by those around you. Your influence, ability to teach, and opportunity to make progress will be diminished and eventually lost.” (109)

“Employees can thrive in an environment where they know exactly what is expected of them – even when those expectations are very high.” (111)

“You’re not always right, nor is the other person. Sometimes you’re both wrong. Sometimes there are three sides to a coin. I wanted to work with people smart enough to have independent thinking but strong enough to change their opinion when evidence or logic suggested it.” (113)

“Even though I had virtually complete autonomy through most of my ten years as head coach of the 49ers, I was never called Coach Walsh. In fact, everyone in the organization was addressed by their first name, including me. I wanted no barriers such as rank or title to clog up productive interaction.” (115)

“Rank, titles, or inferred status can impede open communication in an environment where people thrive on helping one another.” (115)

“Effective leaders understand that if you’re predictably difficult or predictably easygoing, others become predictably comfortable. In a highly competitive environment, feeling comfortable is first cousin to being complacent.” (118)

“The 49ers had talent and were well schooled. Neither matters if the person in charge falters or fails when it matters most. Having a clear idea of what your options are – situational planning – helps you be a leader when leadership is required.” (121)

“The process – seeing someone I had evaluated, selected, and taught break out and do great things – is what it’s really all about for me, the source of my greatest pleasure in leadership. In my experience, this is what it takes to be a good teacher: passion, expertise, communication, and persistence.” (122)

“I came to understand over my years as an assistant coach that when the audience is bored, it’s not their fault. And when they’re plugged in and excited, it’s because of you, the person in charge.” (126)

“Persistence is essential because knowledge is rarely imparted on the first attempt.” (126)

“Bill would say to us coached, ‘I’m going to yell at you in front of the players once in a while. When that happens, don’t get upset with me. Your players will work even harder for you because they’ll feel sorry for you.” (132)

“The same goes for the individuals on your team. The highest-paid, most talented people that you can go out and hire will not perform to their potential unless they feel as if they are part of something special – a family that treats them right.” (138)

“Mastery requires endless remastery. In fact, I don’t believe there is ever true mastery. It is a process, not a destination.” (144)

“Some individuals have ‘situational character’ – their attitude (and subsequent performance) are linked to results. Good results? Great attitude. Bad results? Bad attitude.” (149)

“In building and maintaining your organization, place a premium on those who exhibit great desire to keep pushing themselves to higher and higher performance and production levels, who seek to go beyond the highest standards that you, the leader, set.” (152)

“When the bottom 20 percent is dissatisfied – doesn’t feel they’re a real part of your team, that is, appreciated – their comments, perspective, and reactions – their ‘bitching’ – is seen, heard, and absorbed by those who are positive and productive.” (156)

“As a leader you must have the strength to let talented members of your organization know you believe in them – nurture their belief in themselves, teach them what they need to know, and then watch what happens.” (161)

“Nobody will ever come back to you later and say “thank you” for expecting too little of them.” (161)

“The art of leadership requires knowing when it makes sense to take people over the top, to push them to their highest level of effort, and when to take your foot off the accelerator a little. If your team is constantly working on adrenaline, in a crisis mode, running as hard as they can, they become vulnerable.” (162)

“What’s difficult to do is recognize when extra effort, extreme exertion, working ‘as hard as possible’ starts to produce diminishing returns.” (164)

“You never stop learning, perfecting, refining – molding your skills. You never stop depending on the fundamentals – sustaining, maintaining, and improving.” (185_

“Achieving success in a competitive environment requires solving a very complicated puzzle. This is true in all big-time competition. The winners know how to get more pieces of the puzzle in place than the losers.” (192)

“The most talented personnel often are very independent minded.” (202)

“Finding yourself in a position where you believe your only option is to pull off a big surprise often means you haven’t prepared, haven’t done your homework.” (211)

“In your efforts to create interest in your own product, don’t get carried away with premature promotion – creating a pretty package with hype, spin, and all the rest. First, make sure you’ve got something of quality to promote. Then worry about how you’re going to wrap it in an attractive package. The world’s best promotional tool is a good product.” (218)

“Losing, however you define it, even the thought of losing, can become so psychologically crippling that winning offers little solace and no cause for celebration because you’ve imposed an internal accounting system on yourself that awards zero points for winning and minus points for losing.” (218)

“Either way, you are putting yourself on a slippery slope when you start believing that the outcome of your effort represents or embodies who you really are as person – what your value as a person is.” (219)

“If your hard work is coupled with intelligence and talent, you may win. If not, you go back to work and get ready for the next fight without feeling that somehow, having given it everything you’ve got, you are somehow inadequate as a person, that you didn’t measure up. You can’t let that happen to yourself.” (227)

“it was unpleasant to know that doing a good job in the NFL wasn’t much different from doing a bad job. Both will get you fired; the latter just gets you fired sooner. You know you’re there as a coach temporarily, only while you’re very successful, only when you do a fantastic job. Then you learn that even a fantastic job is inadequate. The norm becomes the impossible, and when you don’t achieve the impossible, your head’s on the chopping block.” (227)

“Commitments, publicly to their team, of high performance in the coming battle.” (240)

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“10% Happier” Quotes

I recently read “10% Happier: How I tamed the voice in my head, reduced stress without losing my edge, and found self-help that actually works” by Dan Harris. Below are the quotes I found most interesting. If you like the quotes, click here to buy the book.

Screen Shot 2014-12-07 at 1.35.54 AM“Many of us labor under the delusion that we’re permanently stuck with all of the difficult parts of our personalities – that we are “hot-tempered,” or “shy,” or “sad”- and that these are fixed, immutable traits. We now know that many of the attributes we value most are, in fact, skills, which can be trained the same way you build your body in the gym.” (xv)

“As the Buddhists say, “the only way out is through.”

“Seeing a problem clearly does not prevent you from taking action, Mark explained. Acceptance is not passivity. Sometimes we are justifiably displeased. What mindfulness does is create some space in your head so you can, as the Buddhists say, “respond” rather than simply “react.” In the Buddhist view, you can’t control what comes up in your head; it all arises out of a mysterious void. We spend a lot of time judging ourselves harshly for feelings that we had no role in summoning. The only thing you can control is how you handle it.” (115)

“Dukkha doesn’t actually mean ‘suffering.’ There’s no perfect word in English, but it’s closer to ‘unsatisfying’ or ‘stressful.’ When the Buddha coined his famous phrase, he wasn’t saying that all of life is like being chained to a rock and having crows peck out your innards. What he really meant was something like, ‘Everything in the world is ultimately unsatisfying and unreliable because it won’t last.’” (142)

“Learn how to be happy ‘before anything happens.’” (144)

“But when you find yourself running through your trip to the airport for the seventeenth time, perhaps ask yourself the following question: ‘Is this useful’? (149)

“It’s not that I have different feelings, but I don’t identify and attach to them-or make them a huge drama. You allow your emotions to come pass through with ease.” (157)

“The pursuit of happiness becomes the source of our unhappiness.” (165)

“Once you unburden yourself from the delusion that people are deliberately trying to screw you, it’s easier to stop getting carried away.” (188)

“Striving is fine, as long as it’s tempered by the realization that, in an entropic universe, the final outcome is out of your control. If you don’t waste your energy on variables you cannot influence, you can focus much more effectively on those you can. When you are wisely ambitious, you do everything you can to succeed, but you are not attached to the outcome – so that if you fail, you will be maximally resilient, able to get up, dust yourself off, and get back in the fray.” (207)

“All I had to do was tell myself: if it doesn’t work, I only need the grit to start again – just like when my mind wandered in meditation.” (207)

“A monk said, ‘there’s no point in being unhappy about things you can’t change, and no point being unhappy about things you can.’” (210)

“Mediation is not about feeling a certain way. It’s about feeling the way you feel.” (231)

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“Growth Hacker Marketing” Quotes

Screen Shot 2014-11-26 at 3.16.30 PMI recently read “Growth Hacker Marketing: A Primer On The Future of PR, Marketing, And Advertising” by Ryan Holiday. Below are the quotes I found most interesting. If you like these quotes, buy the book here.

“I think anyone marketing or launching fantasizes that they are premiering a blockbuster movie. And this illusion shapes and warps every marketing decision we make.” (xix)

“Our delusion is that we should be Transformers and not The Blair Witch Project.” (xix)

“The best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people.” (2)

“The books that tend to flop upon release are those where the author goes into a cave for a year to write it, then hands it off to the publisher for release. They hope for a hit that rarely comes.” (7)

“They test the ideas they’re writing about in the book on their blog and when they speak in front of groups. They ask readers what they’d like to see in the book. They judge topic ideas by how many comments a given post generates, by how many Facebook “shares” an article gets. They put potential title and cover ideas up online to test and receive feedback.” (8)

“Phil Libin said, “People thinking about things other than making the best product, never make the best product.”” (10)

“Once we stop thinking of the products we market as static – that our job as marketers is to simply work with what we’ve got instead of working on and improving what we’ve got – the whole game changes.” (11)

“Brian Halligan says, “you must match the way you market your products with the way your prospects learn about and shop for your products.”” (15)

“All of these types of outreach are done with a very specific mindset, with a very specific goal. We are not “spreading the word”; we’re not throwing up a billboard in Times Square and hoping in six months someone will spot our product in a grocery store and decide to pick it up. Instead, we are intensely focused on driving an initial set of new user sign-ups and customers, right now.” (26)

“It doesn’t matter how many people know about you or how they find out about you. It matters how many sign up.” (26)

“Patrick Vlaskovits puts it: “Focusing on customer acquisition over ‘awareness’ takes discipline… At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.” (28)

“Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people.” (28)

“The good news is that we have to do that only once. Because the next step isn’t about getting more attention or publicity. The endless promotional cycle of traditional marketing is not our destiny. Because once we bring our first customers in, our next move is to set about turning them into an army.” (29)

“Only a specific type of product or business or piece of content will go viral – it not only has to be worth spreading, it has to provoke a desire in people to spread it. Until you have accomplished that, or until your client is doing something truly remarkable, it just isn’t going to happen.” (32)

“Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free. You’re saying: Post about me on Facebook. Tell your friends to watch my video. Invite your business contacts to use this service. The best way to get people to do this enormous favor for you? Make it seem like it isn’t a favor. Make it the kind of thing that is worth spreading and, of course, conducive to spreading.” (33)

“You should not just encourage sharing but create powerful incentives to do so.” (34)

“You can’t just make a YouTube video about whatever you want and expect it to get ten million views. There has to be a compelling reason for a community to take hold of it and pass it around. You can’t just epxect your users to become evangelists of your product – you’ve got to provide the incentives and the platform for them to do so. Virality is not an accident. It is engineered.” (40)

“In an effort to improve the site’s aesthetic appeal and attract higher-end customers, Airbnb began offering free professional photography for its listings. If you listed your house on the service, they’d send a pro over to take amazing photos that made your house look irresistible.” (47)

“What growth hackers have mastered is the ability to grow and expand their businesses without having to chase down new customers.” (49)

“The probability of selling to an existing customer is 60 to 70 percent, while a new prospect it’s just 5 to 20 percent.” (55)

“Tim took Product Market Fit to the next level – designed each chapter to stand alone on its own merits and made specifically for a defined community and group of readers.” (59)

“When your product is actually relevant and designed for a specific audience, bloggers love to write about you. Writing articles about you means more pageviews (and advertising revenue) for them!” (60)

“If you’re planning to launch a business in a few months or a few years, start building your platform – and your network – today.” (61)

“Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is marketing.” (66)

“You’ve got to build a list, because a list is the easiest and most effective marketing tool, period.” (76)

“If people are coming to your site and only a small percentage “stay,” the answer is never, I repeat, never, to try to get high volumes of traffic.” (81)

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